Having strong Values and Purpose has tremendous benefits: your company will be better at goals achievement, performance, job satisfaction, talent, productivity, customer satisfaction, reputation, trust and credibility with stakeholders. Employees who understand and are aligned with company’s Values and Purpose are more engaged and motivated, impacting goals achievement, customer satisfaction, performance, productivity, job satisfaction. Employees work more effectively, better communicate and prioritize tasks. Integrating Values and Purpose in daily routines, practices, processes, decision-making criteria, will bring speed, alignment, unity, motivation. To have all these benefits, it is about not only defining, but also living the Values and Purpose that have been defined.

​Impacts:

• Goals achievement.

• Performance.

• Communication.

• Customer satisfaction.​

• Competitive Advantage.

• Strategy.

• Decision-making.

• Job satisfaction.

• ​Engaged and motivated employees.

• Reputation.